CRM Mytrus

Context
Mytrus needed to organize its day-to-day operations in a tool designed around how the company actually works.
The challenge
Sales, financial, and client information was fragmented. The challenge was to create an integrated view of the journey without forcing the operation into a generic CRM.
My responsibility
I owned the project end to end: problem discovery, product, UX/UI, architecture, frontend, backend, business rules, implementation, and ongoing evolution.
The solution
I turned the company’s real processes into a modular system that connects the sales pipeline, client history, and billing controls in one experience.
Key features
- Lead and client management
- Projects and relationship history
- Payments and subscriptions
- Referrals and operational indicators
Product and engineering decisions
- Model the product around the operation rather than a generic CRM template
- Centralize context without turning every screen into an overly dense dashboard
Outcome and impact
The CRM centralized operations and reduced information fragmentation, creating an integrated view of sales activity and client relationships.
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