Internal system & operations
CRM Mytrus
An internal CRM built to centralize Mytrus client data, sales operations, and financial workflows.
My role
Product, design, and Full Stack development
Core stack
01
Context
Mytrus needed to organize its day-to-day operations in a tool designed around how the company actually works.
02
The challenge
Sales, financial, and client information was fragmented. The challenge was to create an integrated view of the journey without forcing the operation into a generic CRM.
03
My responsibility
I owned the project end to end: problem discovery, product, UX/UI, architecture, frontend, backend, business rules, implementation, and ongoing evolution.
04
The solution
I turned the company’s real processes into a modular system that connects the sales pipeline, client history, and billing controls in one experience.
05
Key features
- Lead and client management
- Projects and relationship history
- Payments and subscriptions
- Referrals and operational indicators
06
Product and engineering decisions
- Model the product around the operation rather than a generic CRM template
- Centralize context without turning every screen into an overly dense dashboard
07
Outcome and impact
The CRM centralized operations and reduced information fragmentation, creating an integrated view of sales activity and client relationships.
Project gallery
CRM Mytrus
Other case studies
See how the same product thinking applies to other products and contexts.
Institutional portal & system
IAAHTB
A digital ecosystem for the accreditor, combining institutional presence, accreditation management, and content.
Read case studyLanding page & acquisition
EJA Nexus
A landing page built for paid media campaigns, lead generation, and integration with the sales workflow.
Read case studyInternational education portal
UniChristian
An international, multilingual digital presence built to strengthen authority and support student acquisition.
Read case studyWorking through a similar challenge?
Let’s talk about the problem, the context, and what a strong delivery needs to solve.