Landing page & acquisition

EJA Nexus

A landing page built for paid media campaigns, lead generation, and integration with the sales workflow.

My role: Strategy, UX/UI, frontend, and integrations
Core stack: Next.js / React / TypeScript / Tailwind CSS / REST APIs / Meta Pixel
Project: Visit project

Context

Nexus School needed a dedicated EJA experience for campaign traffic, designed to turn interest into a qualified sales conversation.

The challenge

The page needed to explain the offer clearly, perform well on mobile networks, and reduce friction from ad click to form submission and follow-up.

My responsibility

I worked end to end across page strategy, UX/UI, development, conversion structure, forms, tracking, performance, and lead-flow integration.

The solution

I built a responsive static landing page with direct messaging, sections organized around audience questions, and lead delivery into the sales operation.

Key features

Conversion architecture for paid media
Form integrated with the sales workflow
Mobile-first loading performance
Campaign tracking with Meta Pixel

Product and engineering decisions

Prioritize clarity and speed over decorative effects
Keep the path from campaign to follow-up short and measurable

Outcome and impact

The page established a technical acquisition foundation connecting development, user experience, performance, and paid media operations.

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